What’s coming up next…

Here is a sneak peek of what’s coming up next…

Our groundbreaking AI system quantifies flair and spirit in Thai recipes, detecting creativity and passion!

After nearly 2 years of passionate research and tinkering with advanced technologies, I’m overjoyed to announce our groundbreaking new model to understand and celebrate the finest details of Traditional Thai cuisine.

We’ve created an AI model that can detect and quantify the subtle flair that sets Thai food apart – the palpable spirit, artistry, and creativity that weave such spellbinding diversity into this ancient tradition.

Consider it a super-charged culinary microscope, engineered specifically to reveal deeper insights into the vibrant soul of Thailand’s classic dishes and rare regional gems so close to our hearts.

It evaluates entire recipes to highlight little known facets around origins, improvisation, unique cultural perspectives, aromatic balances, and even visual artistry to enrich our understanding of how Thai food nurtures both body and spirit.

I believe it will allow us to not only unlock new depth and nuance in our enjoyment of favorite meals, but also chronicle and preserve the cultural fingerprints that make this cuisine the dazzling tapestry it is today.

We stand at the cusp of an exciting new era for our culinary understanding. I can’t wait to embark on this journey together with our community by my side and Thai food’s incredible legacy to guide us.

Stay tuned for updates on this passion project soon!

Best Wishes,

AI_FEEL coming soon to Thaifoodmaster

Friday, March 8, 2024

I am thrilled to introduce one of the pillars of innovation that will give the “Thai Food AI – Flair and Spirit” project remarkable capabilities. This initiative combines my extensive body of work—including recipe collections, lectures I gave, and my writings—with an innovative AI model I developed and named AI_FEEL v0.90.

By leveraging AI_FEEL v0.90, we can now visualize the stories, emotions, and sensations embedded in food recipes, in mine, yours, and ours.

Without further ado, allow me to introduce the remarkable AI_FEEL v0.90 and who can do it better than the model itself:

Answering my question: “how would you explain to someone unfamiliar with cooking what new insight the new model enabled you to experience? Please be honest.”

It answered:

“If I were to explain the insights generated by the AI_FEEL model to someone unfamiliar with cooking, I would say it’s like reading a story rather than just looking at words on a page. When you read a story, you’re not just seeing letters and punctuation; you’re experiencing emotions, imagining scenes, and connecting with the characters. The AI_Feel model does something similar with food.

Instead of seeing a recipe as a list of ingredients and steps, the AI_Feel model interprets the deeper ‘story’ of a dish. It considers how the flavors might remind someone of a place they’ve been, how the aroma might take them back to a fond memory, or how the combination of textures can make the act of eating more comforting or exciting. The model tries to quantify the emotional and sensory impact of a dish, just like how a good story makes you feel more than just the sum of its words.”

By leveraging AI_FEEL v0.90’s understanding of the emotions and sensations embedded in written recipes, we unlock a tremendous potential for granular understanding that can revolutionize how we engage with and celebrate Thai culinary traditions.

Stay tuned for more updates as we uncover new insights and revelations through the “Thai Food AI – Flair and Spirit” project.


Over the years, I’ve collected – or should I say, inherited – an unwieldy assemblage of boxes – boxes of old books, recipes and manuscripts. I will curate and describe – and cook – a selection of some lesser-known and intriguing recipes. An eclectic selection of classic dishes, rarely seen elsewhere.

Thaifoodmaster recognizes and fulfills an unmet need

This has been a terrific year for the fifteen-year-old Thaifoodmaster project! Two years ago, we re-launched Thaifoodmaster as a membership-based site. Since then, we have added hundreds of pages, including a collection of highly regarded professional guides, that simplify the understanding of topics ranging from Thai curries, Siamese salads and relishes, approaching the art of old-fashioned Siamese menu design, and much more.  

It is more than nice; it is meaningful. And we’re not done yet. The project continues to grow organically and fluidly as we work.

We recognize that the diverse and rich Thai food culture, a culture shaped by the ingenuity and creativity of the Thai people, is at risk of being presented as narrow and plain; while the skills of Thai chefs are at risk of becoming merely a reprise of the commercial. We believe that preserving the Siamese culinary heritage necessitates a purely educational space that embraces a multidisciplinary, holistic and analytical approach: Thaifoodmaster is the first website of its kind to answer that need.

Our mission is to promote the understanding, preservation and dissemination of Thailand’s rich culinary heritage worldwide. Furthermore, we are dedicated to supporting the knowledge, skills and creativity of all Siamese food creators, whether professionals or enthusiasts.

Thaifoodmaster is committed to presenting topics on three key tracks: concepts, skills, and culture. Offerings in the concepts track help chefs tap more effectively into their creativity by inspiring and energizing with compelling ideas for nourishing the creative center. Offerings in the technical track are designed to enhance skills at all levels. Offerings in the cultural track explore the heritage of Thai cuisine, the history of the land and its people, offering insight into cooking Thai dishes in a context that makes sense stylistically and taste-wise.

We strive to maintain the high standards of our services for the benefit of our members. Thaifoodmaster will continue to educate, inspire and expand our rich collection of recipes, articles, research and reference materials covering virtually every aspect of Thai cuisine – exploring topics and concepts and providing tools that are not available anywhere else.

I take this opportunity to thank you from the bottom of my heart, for being a part of Thaifoodmaster as we move together into the future. I truly appreciate you being here, and allowing us to guide you along this journey into the marvelous world of Thai cuisine.

Three Trees

In person workshops at Three Trees Doi Saket

At Three Trees Doi Saket we have created an environment where Thai food enthusiasts can thoroughly immerse themselves; where nearly all the ingredients can be obtained from around the home – as was common in Siam for so many centuries..

Sign up now to secure your spot and embark on a memorable culinary journey!

Get Access – Join Thaifoodmaster Today

Practical and kitchen-tested recipes with a mix of theory, history, psychology, and Siamese culture tidbits.

  • Get access to everything right away. Unlock more than 50 Masterclasses, over 250 recipes and Articles

    Access to Thaifoodmaster’s constantly growing library of prime professional classes, articles, recipes and videos on Siamese culinary topics, available nowhere else in English.

  • GET EXTRA - New Monthly Masterclasses and Recipes

    Gain access to NEW MONTHLY masterclasses as they become available. 

  • 1-1 support from Hanuman

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  • Live Q&A Sessions

    The opportunity to join a monthly live two-hour videoconference where I can answer your questions.

  • Great Value!

    one year access for the price of 3 days in-person training.

You will get everything you need to:

  • To Get inspired

    When you design or build a new menu for an event or restaurant or even prepare for dinner with friends.

  • To Satisfy your curiosity.

    Finally !

  • To Master Your Craft

    Master your Thai cooking skills and expand your repertoire.

It is truly brilliant with a revolutionary approach introducing aspects and concepts never broached by cookbooks.
Ian Westcott
Ian Westcott
Sourcing Wines for Discerning Private Clients